The Responsibilty of Legitimate Businesses

I consider Alter Ego Comics to be a legitimate business.  Anyone can setup a website and sell stuff, but not everyone can open a physical location, staff it, have a customer service phone number, pay the rent, utilities, taxes, etc.  Those are the signs of a legitimate business.

Another sign of running a business that's on the "up and up," is not accepting orders for a product until it's been officially solicited by the manufacturer.  For example, we just received the official solicitation information for the Hot Toys Dark Knight 1:6 Scale Batman (Sonar) MMS DX action figure.  It's being distributed in the United States by DC Direct.  Many websites have been accepting orders for this item for months, but they had no confirmation of the price, the release date, nor how they were going to get it from outside of the United States.  We chose to wait for confirmation, (as we always do), from DC Direct before listing it.

As with any business, you should always research who you're buying from to make sure that they're "legitimate." It's our responsibility as business owners to provide our customers with accurate information and the best customer service.  If you have any questions, please give us a call at 419-224-6700, Monday-Friday, from 10am-5:30pm, eastern time.  We'd be happy to talk to you.